A Proven Approach

Johnson Direct’s Direct Branding™ approach fuels our ability to create Marketing that’s Measurable. Guided by Direct Branding, your organization can achieve these goals and many other marketing objectives:

• Develop eye-catching creative that reflects your brand’s values
• Enhance brand equity within targeted markets
• Expose your unique selling proposition(s)
• Create a sustainable brand strategy through measurable marketing tactics
• Achieve consistent and effective message integration across all mediums

The ultimate value is the pay-off: Ever-enduring knowledge that promotes ever-improving results — Continuous Improvement and Measurable Results.

Bridging The Gap

The divide between traditional advertising and direct marketing is more prevalent than ever. To bridge the gap, Johnson Direct pioneered a unique marketing discipline, called Direct Branding™. It combines the art of traditional branding (offline) and the immediacy of direct marketing (online and off).

The fast track to results-driven, integrated marketing is achieved through messaging that is:

• Audience-specific and ultra-relevant
• Consistently applied to all media
• Making your offers crystal clear
• Easy for your audiences to respond to

You know you’ve arrived when you can confidently point to measurable milestones and outcomes.